Podcast: Download (Duration: 19:46 — 27.2MB)

Our guest today is Brian Allenby, General Manager for a fascinating organization called Reverb.

Reverb is a non-profit organization providing turn-key greening programs for artists’ tours while conducting outreach and education programs for music fans everywhere.  They have coordinated green tours for the likes of Dave Matthews, John Mayor, Guster, Sheryl Crow and Barenaked Ladies, just to name a few.  They’ve worked on 80 major tours to date and have helped artists and fans reduce or eliminate over 72,000 tons of CO2.  They have created large-scale, and measurable change, and here to talk to us about that today is Brian Allenby,  who not only has an extensive background in concert promotion AND renewable energy, but also dabbles in the art of of beer and cheese pairings..

For more information, you can visit Reverb’s website at:  www.reverb.org